{"id":19823,"date":"2024-08-06T06:22:12","date_gmt":"2024-08-06T04:22:12","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=19823"},"modified":"2024-07-31T14:45:52","modified_gmt":"2024-07-31T12:45:52","slug":"gledate-apple-tv-katalog-storitve-naj-bi-se-kmalu-znatno-razsiril-z-vsebinami-ki-niso-povezane-z-applom","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/gledate-apple-tv-katalog-storitve-naj-bi-se-kmalu-znatno-razsiril-z-vsebinami-ki-niso-povezane-z-applom","title":{"rendered":"Gledate Apple TV+? Katalog storitve naj bi se kmalu znatno raz\u0161iril z vsebinami, ki niso povezane z Applom!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple \u017ee ve\u010d let ponuja svojo storitev pretakanja Apple TV+. To je neposredna konkurenca na primer Netflixa ali HBO (zdaj Max). Do zdaj je Apple zagotavljal, da storitev vsebuje samo filme in televizijske oddaje lastne produkcije. Prednost tega je nedvomno v tem, da lahko podjetje skrbi za kakovost vsebin, ki jih ustvarja, kar dokazujejo odli\u010dni naslovi, kot so Ted Lasso, The Morning Show, Foundation in For All Mankind. Vendar je glavna pomanjkljivost, ki jo izpostavljajo uporabniki storitve, dolgoro\u010dno bistveno manj\u0161a ponudba vsebin kot pri konkurentih, kot je Netflix. Vendar naj bi se to kmalu spremenilo. Katere nove funkcije prihaja v Apple TV+?<\/p>\n

Apple se pogaja o nakupu licenc za filme in televizijske oddaje drugih studiev<\/b><\/h1>\n

Po poro\u010danju Bloomberga se Apple aktivno pogaja o licenciranju dodatnih filmov iz velikih hollywoodskih studiev, da bi okrepil katalog Apple TV+. Apple se za svojo platformo za pretakanje tradicionalno osredoto\u010da na izvirno produkcijo, vendar si po navedbah virov blizu podjetja vse bolj prizadeva raz\u0161iriti svojo ponudbo s programi iz obse\u017enih knji\u017enic uveljavljenih studiev.<\/p>\n

\"\"<\/a><\/p>\n

Apple TV+ je sicer dosegel nekaj uspeha z izvirnimi serijami, kot sta \u201eTed Lasso\u201c in \u201eThe Morning Show\u201c, vendar je bilo teh uspe\u0161nic razmeroma malo, storitev pa se te\u017eko kosa z obse\u017enimi katalogi konkurentov, kot sta Netflix in Disney+.<\/p>\n

Da bi re\u0161il ta polo\u017eaj, je Apple \u017ee za\u010del eksperimentirati z licenciranjem. V za\u010detku tega leta je za svojo storitev v ZDA licenciral pribli\u017eno 50 filmov hollywoodskih studiev in v svoj katalog vklju\u010dil priljubljene naslove, kot sta \u201eMean Girls\u201c in \u201eTitanik\u201c. Pozitiven sprejem prve serije licen\u010dnih filmov naj bi Apple spodbudil k sklenitvi ve\u010d pogodb. Cilj teh pogajanj je licencirati \u0161e ve\u010d naslovov in morda raz\u0161iriti ponudbo na naslove velikih studiev, kot so Warner Bros, Discovery in Disney.<\/p>\n\n\n

Apple zapu\u0161\u010da ve\u010d kupcev kot konkurenca<\/b><\/h1>\n

Apple TV+ je za\u010del delovati novembra 2019, Apple pa ga predstavlja kot vrhunsko jedilno storitev, ki ponuja visokokakovostne izvirne vsebine. \u010ceprav je bila dele\u017ena pohval kritikov in \u0161tevilnih nagrad, vklju\u010dno z leto\u0161njimi 72 nominacijami za nagrado emmy, Apple TV+ ni pridobila naro\u010dnikov kot njeni konkurenti. Po podatkih raziskovalnega podjetja MoffettNathanson Apple TV+ uporablja le 11 % ameri\u0161kih gospodinjstev, medtem ko Netflix 55 %.<\/p>\n

\"\"<\/a><\/p>\n

Omejena ponudba vsebin, ki so na voljo na Apple TV+, je verjetno pomemben dejavnik, ki prispeva k njegovi po\u010dasnej\u0161i rasti. Podatki podjetja Antenna ka\u017eejo, da je pri preto\u010dnih storitvah z ve\u010djimi knji\u017enicami vsebin, kot je Netflix, stopnja odpovedi naro\u010dnine ni\u017eja. Tako se v praksi uporabniki na primer naro\u010dijo na Apple TV+, da bi si ogledali novo serijo svoje najljub\u0161e oddaje, vendar po ponovnem ogledu naro\u010dnino prekli\u010dejo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple \u017ee ve\u010d let Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":19466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nGledate Apple TV+? 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