{"id":23446,"date":"2025-02-02T06:56:10","date_gmt":"2025-02-02T05:56:10","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=23446"},"modified":"2025-01-31T13:17:16","modified_gmt":"2025-01-31T12:17:16","slug":"apple-je-objavil-rekordne-financne-rezultate-za-preteklo-cetrtletje-mac-in-ipad-sta-presenetila-iphone-razocaral","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/apple-je-objavil-rekordne-financne-rezultate-za-preteklo-cetrtletje-mac-in-ipad-sta-presenetila-iphone-razocaral","title":{"rendered":"Apple je objavil rekordne finan\u010dne rezultate za preteklo \u010detrtletje! Mac in iPad sta presenetila, iPhone razo\u010daral!"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=23438#main\" rel=\"attachment wp-att-23438\"><img data-attachment-id=\"23438\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/apple-oznamil-rekordni-financni-vysledky-za-predchozi-ctvrtleti-macy-a-ipady-prekvapily-iphone-zklamal\/image-67#main\" data-orig-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6.jpg\" data-orig-size=\"1500,750\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Apple Photos Clean Up&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6-300x150.jpg\" data-large-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6-1024x512.jpg\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-23438\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/01\/Image-6-1024x512.jpg\" alt=\"\" width=\"758\" height=\"379\" srcset=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6-1024x512.jpg 1024w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6-300x150.jpg 300w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6-768x384.jpg 768w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/01\/Image-6.jpg 1500w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p data-pm-slice=\"1 1 []\">Apple je tradicionalno objavil finan\u010dne rezultate za prvo fiskalno \u010detrtletje leta 2025, ki ustreza zadnjemu koledarskemu \u010detrtletju leta 2024. Apple je v&nbsp;tem obdobju dosegel rekordne prihodke v&nbsp;vi\u0161ini 124,3 milijarde dolarjev in dobi\u010dek v&nbsp;vi\u0161ini 36,3 milijarde dolarjev oziroma 2,40 dolarja na&nbsp;delnico. To pomeni 4-odstotno pove\u010danje prodaje na&nbsp;letni ravni in 10-odstotno pove\u010danje dobi\u010dka na&nbsp;delnico. Pridru\u017eite se nam pri pregledu uspe\u0161nosti posameznih segmentov in zanimivosti, ki smo jih izvedeli s&nbsp;konferen\u010dnega klica vodstva podjetja z&nbsp;delni\u010darji.<\/p>\n<h1 data-pm-slice=\"1 1 []\">Podrobna analiza rezultatov po&nbsp;kategorijah izdelkov<\/h1>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"extendsBeyondTextColumn\" src=\"https:\/\/images.macrumors.com\/t\/CHOrhVIYv9Z6ABblmIQmS7eDZKI=\/400x0\/article-new\/2025\/01\/aapl-1q25-line.jpg?lossy\" sizes=\"(max-width: 900px) 100vw, 697px\" srcset=\"https:\/\/images.macrumors.com\/t\/CHOrhVIYv9Z6ABblmIQmS7eDZKI=\/400x0\/article-new\/2025\/01\/aapl-1q25-line.jpg?lossy 400w, https:\/\/images.macrumors.com\/t\/5zyGImyfBRSnuIRk9yy8HUuZdgc=\/800x0\/article-new\/2025\/01\/aapl-1q25-line.jpg?lossy 800w, https:\/\/images.macrumors.com\/t\/CzlwqvakWuKNea39frCIxHBNEmY=\/1600x0\/article-new\/2025\/01\/aapl-1q25-line.jpg 1600w, https:\/\/images.macrumors.com\/t\/EyzJQVHpTTwAdShMR-qGtT25u3U=\/2500x0\/filters:no_upscale()\/article-new\/2025\/01\/aapl-1q25-line.jpg 2500w\" alt=\"aapl 1q25 line\" width=\"1902\" height=\"772\" data-reader-unique-id=\"4\" \/><\/p>\n<p>Posamezne kategorije izdelkov so imele me\u0161ane rezultate.<\/p>\n<ul data-spread=\"false\">\n<li>iPhone: 69,1 milijarde dolarjev (-0,8&nbsp;% na&nbsp;letni ravni)<\/li>\n<li>Mac: 8,99 milijarde dolarjev (+15,5&nbsp;%)<\/li>\n<li>iPad: 8,08 milijarde dolarjev (+15,2&nbsp;%)<\/li>\n<li>Nosljive naprave, dodatki za dom in dodatke: (-1,7&nbsp;%)<\/li>\n<li>Storitve: 26,34 milijarde dolarjev (+13,9&nbsp;%)<\/li>\n<\/ul>\n<p>Najve\u010dje presene\u010denje je bilo veliko povpra\u0161evanje po&nbsp;ra\u010dunalnikih Mac in iPad, ki se je na&nbsp;letni ravni pove\u010dalo za ve\u010d kot 15&nbsp;%. Nasprotno pa&nbsp;so se povpra\u0161evanje po&nbsp;iPhonu ter kategorijah Wearables, Home and Accessories, ki vklju\u010dujejo Apple Watch, HomePod in AirPods, nekoliko zmanj\u0161ala.<\/p>\n<h1 data-pm-slice=\"1 1 []\">Presenetljivo mo\u010dan segment storitev<\/h1>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"extendsBeyondTextColumn\" src=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy\" sizes=\"697px\" srcset=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 400w, https:\/\/images.macrumors.com\/t\/FXA4RfhEfnwbt-zuFYJ6AUIrZrk=\/800x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 800w, https:\/\/images.macrumors.com\/t\/ia4RQZpi8FQDedNQUrjXgd0pjAw=\/1600x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg 1600w, https:\/\/images.macrumors.com\/t\/nQZuwjwnTAyqyKk3TNnYqhLFeQs=\/2500x0\/filters:no_upscale()\/article-new\/2025\/01\/aapl-1q25-pie.jpg 2500w\" alt=\"aapl 1q25 pie\" width=\"2350\" height=\"1134\" data-src=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy\" data-srcset=\"https:\/\/images.macrumors.com\/t\/zY5CiXVyb-8gd_M3wwrUoMGmyCQ=\/400x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/FXA4RfhEfnwbt-zuFYJ6AUIrZrk=\/800x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/ia4RQZpi8FQDedNQUrjXgd0pjAw=\/1600x0\/article-new\/2025\/01\/aapl-1q25-pie.jpg 1600w,https:\/\/images.macrumors.com\/t\/nQZuwjwnTAyqyKk3TNnYqhLFeQs=\/2500x0\/filters:no_upscale()\/article-new\/2025\/01\/aapl-1q25-pie.jpg 2500w\" data-sizes=\"auto\" data-reader-unique-id=\"15\" \/><\/p>\n<p>Storitve ostajajo mo\u010dan temelj uspe\u0161nosti dru\u017ebe Apple, saj so prihodki zna\u0161ali 26,34 milijarde dolarjev, kar je 13,9-odstotno pove\u010danje v&nbsp;primerjavi z&nbsp;letom prej in nov rekord. Najve\u010dji dejavniki so bili prihodki iz trgovin App Store, Apple Music in Apple TV+.<\/p>\n\n\n<h1 data-pm-slice=\"1 3 []\">Zanimiva dejstva s&nbsp;pogovora z&nbsp;vlagatelji<\/h1>\n<p>Apple tradicionalno organizira konferen\u010dni klic z&nbsp;delni\u010darji, da bi od&nbsp;vodstva podjetja izvedeli ve\u010d o&nbsp;uspe\u0161nosti in na\u010drtih podjetja. Izvr\u0161ni direktor podjetja Apple Tim Cook je poudaril, da je imelo podjetje rekordno \u010detrtletje, in se zahvalil strankam za topel sprejem novih izdelkov, zlasti telefona iPhone&nbsp;16 in ure Apple Watch Series 10. Cook je tudi napovedal, da bo Apple Intelligence (nova platforma umetne inteligence podjetja) aprila raz\u0161irjena na&nbsp;ve\u010d jezikov, vklju\u010dno s&nbsp;franco\u0161\u010dino, nem\u0161\u010dino, italijan\u0161\u010dino, japon\u0161\u010dino in kitaj\u0161\u010dino.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.ft.com\/__origami\/service\/image\/v2\/images\/raw\/http%3A%2F%2Fblogs.ft.com%2Ftech-blog%2Ffiles%2F2016%2F07%2FMAS_PM9398507%40Key-Speakers-At-T_201605261704461.jpg?source=next-article&amp;fit=scale-down&amp;quality=highest&amp;width=700&amp;dpr=1\" alt=\"Apple's third-quarter earnings call \u2013 as it happened\" aria-hidden=\"false\" \/><\/p>\n<p>Novi finan\u010dni direktor Kevan Parekh je povedal, da se Apple pona\u0161a z&nbsp;novim rekordom \u0161tevila aktivnih naprav, ki je preseglo 2,35 milijarde.<\/p>\n<p>Drugi pomembni trenutki klica:<\/p>\n<ul data-spread=\"false\">\n<li>Apple TV+ praznuje pet let od&nbsp;predstavitve in je vse bolj priljubljen.<\/li>\n<li>Podjetje je odprlo nove trgovine na&nbsp;Kitajskem, v&nbsp;\u0160paniji in ZDA.<\/li>\n<li>Applova nova spletna trgovina bo na&nbsp;voljo v&nbsp;Savdski Arabiji, kjer namerava podjetje leta 2026 raz\u0161iriti svojo fizi\u010dno prisotnost.<\/li>\n<\/ul>\n<h1>Visoke mar\u017ee in dele\u017e za delni\u010darje<\/h1>\n<p>Applova bruto mar\u017ea je zna\u0161ala 46,9 %, kar je ve\u010d kot 45,9&nbsp;% v&nbsp;enakem obdobju lani. Podjetje bo izpla\u010dalo tudi \u010detrtletno dividendo v&nbsp;vi\u0161ini 0,25 USD na&nbsp;delnico.<\/p>\n<p><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2024\/07\/Top-5-Apple-Products-to-Look-Forward-to-in-2024-Feature.jpg\" alt=\"Jak\u00e9 nov\u00e9 produkty Apple vyd\u00e1 do konce roku 2024? - AppleKing Blog\" aria-hidden=\"false\" \/><\/p>\n<p>Apple ohranja mo\u010dan polo\u017eaj na&nbsp;trgu in kljub manj\u0161emu upadu prodaje telefonov iPhone ostaja mo\u010dna blagovna znamka z&nbsp;rasto\u010dim ekosistemom storitev in izdelkov. Naslednji razvoj dogodkov bo zanimiv, zlasti ob prihajajo\u010di \u0161iritvi Apple Intelligence in drugih inovacij umetne inteligence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"moretag\" href=\"https:\/\/www.appleking.si\/blog\/apple-je-objavil-rekordne-financne-rezultate-za-preteklo-cetrtletje-mac-in-ipad-sta-presenetila-iphone-razocaral\" data-id_post=\"23446\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":23438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple je objavil rekordne finan\u010dne rezultate za preteklo \u010detrtletje! Mac in iPad sta presenetila, iPhone razo\u010daral! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.si\/blog\/apple-je-objavil-rekordne-financne-rezultate-za-preteklo-cetrtletje-mac-in-ipad-sta-presenetila-iphone-razocaral\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple je objavil rekordne finan\u010dne rezultate za preteklo \u010detrtletje! Mac in iPad sta presenetila, iPhone razo\u010daral! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple je tradicionalno objavil finan\u010dne rezultate za prvo fiskalno \u010detrtletje leta 2025, ki ustreza zadnjemu koledarskemu \u010detrtletju leta 2024. 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