{"id":24746,"date":"2025-04-26T06:02:11","date_gmt":"2025-04-26T04:02:11","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=24746"},"modified":"2025-04-22T12:11:05","modified_gmt":"2025-04-22T10:11:05","slug":"tim-cook-ima-ambiciozne-sanje-apple-zeli-postati-vodilni-na-podrocju-ocal-ar-mu-bo-uspelo-premagati-konkurenco","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/tim-cook-ima-ambiciozne-sanje-apple-zeli-postati-vodilni-na-podrocju-ocal-ar-mu-bo-uspelo-premagati-konkurenco","title":{"rendered":"Tim Cook ima ambiciozne sanje – Apple \u017eeli postati vodilni na podro\u010dju o\u010dal AR. Mu bo uspelo premagati konkurenco?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Medtem ko Meta s svojimi pametnimi o\u010dali Ray-Ban \u017ee vzbuja pozornost, Apple ne popu\u0161\u010da. Po besedah dopisnika Bloomberga Marka Gurmana je izvr\u0161ni direktor dru\u017ebe Apple Tim Cook popolnoma obseden z idejo o ustvarjanju vrhunskih o\u010dal za raz\u0161irjeno resni\u010dnost (AR). Trdi celo, da ga „ni\u010d drugega ne zanima“ – vsaj kar zadeva razvoj izdelkov. Bo to prihodnost namesto slu\u0161alk Vision Pro?<\/p>\n

Vizija, ki presega sedanjost<\/h1>\n

Apple \u017ee dolgo pripravlja lastna o\u010dala AR, ki naj ne bi bila le tehnolo\u0161ki vrhunec, temve\u010d tudi izdelek, ki bo neko\u010d dopolnil – ali celo nadomestil – iPhone. Vendar je razvoj naletel na \u0161tevilne tehnolo\u0161ke ovire. Potrebna je kombinacija izjemno kakovostnih zaslonov, zmogljivega, a var\u010dnega \u010dipa, predvsem pa majhnih baterij, ki lahko napravo napajajo ve\u010d ur na dan.<\/p>\n

\"\"<\/a><\/p>\n

Poleg tega samo strojna oprema ni dovolj. Apple \u017eeli ponuditi funkcije in aplikacije, ki bodo dovolj privla\u010dne, da bodo uporabniki kljub vi\u0161ji ceni kupili nova o\u010dala.<\/p>\n\n\n

Za\u010dasna re\u0161itev: nekaj podobnega kot Meta Ray-Ban<\/h1>\n

\u010ceprav je kon\u010dna vizija o\u010dal AR \u0161e vedno oddaljena, Apple o\u010ditno pripravlja „vmesno razli\u010dico“ – pametna o\u010dala, opremljena s kamerami in mikrofoni, podobna o\u010dalom Ray-Ban iz podjetja Metay, ki so \u017ee na voljo. Ta prihajajo\u010da Applova o\u010dala bi lahko slu\u017eila kot most med sedanjo in naslednjo generacijo pravih naprav AR.<\/p>\n

\"Ray-Ban<\/p>\n

Apple \u017eeli v ta o\u010dala vgraditi Siri in vizualno inteligenco, kar je del \u0161ir\u0161ih prizadevanj za uporabo umetne inteligence v vsakdanjih napravah. Hkrati pa se podjetje soo\u010da z vpra\u0161anji zasebnosti: mo\u017enost stalnega pregledovanja okolja je v nasprotju z Applovim dolgoletnim poudarkom na varovanju podatkov o uporabnikih. Prav ta razlika bi lahko bila glavna razlika v primerjavi z o\u010dali Meta.<\/p>\n

Meta \u017ee ima prednost, vendar se Apple ne predaja<\/h1>\n

Meta je lani predstavila prototip o\u010dal Orion AR, vendar so tudi ta o\u010dala \u0161e leta oddaljena od mno\u017ei\u010dne proizvodnje, njihova cena pa se zdaj giblje v deset tiso\u010dih dolarjev za kos. Kljub temu ima Meta zaradi sodelovanja z Ray-Banom in modelov, ki so \u017ee v prodaji, prednost na podro\u010dju pametnih o\u010dal.<\/p>\n

Vendar to za Apple ni dovolj. Tim Cook je o\u010ditno „odlo\u010den, da bo premagal podjetje Meta“ in ustvaril najnaprednej\u0161i izdelek AR v industriji. To naj bi bila „edina stvar, na katero se zares osredoto\u010da“ pri razvoju izdelkov.<\/p>\n

Prihodnost, ki prihaja – po\u010dasi, a zanesljivo<\/h1>\n

\"Apple<\/p>\n

\u010ceprav je pot do popolnih o\u010dal AR zapletena in dolgotrajna, Apple ni obupal. Namesto tega se pripravlja na prihodnost, v kateri bo raz\u0161irjena resni\u010dnost postala vsakdanji del na\u0161ega \u017eivljenja. In \u010de bo \u0161lo vse po na\u010drtih, bomo morda kmalu videli prve zametke te vizije – morda v obliki pametnih o\u010dal z logotipom ugriznjenega jabolka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Medtem ko Meta s Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":24671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nTim Cook ima ambiciozne sanje - Apple \u017eeli postati vodilni na podro\u010dju o\u010dal AR. 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