{"id":25621,"date":"2025-06-15T06:34:15","date_gmt":"2025-06-15T04:34:15","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25621"},"modified":"2025-06-14T12:47:27","modified_gmt":"2025-06-14T10:47:27","slug":"je-apple-novi-microsoft-90-let-ali-tehnoloski-vizionar-postaja-brezdusni-korporativni-stroj","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/je-apple-novi-microsoft-90-let-ali-tehnoloski-vizionar-postaja-brezdusni-korporativni-stroj","title":{"rendered":"Je Apple novi Microsoft 90. let? Ali tehnolo\u0161ki vizionar postaja brezdu\u0161ni korporativni stroj?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Se spomnite Microsofta iz 90. let? Kolos z milijardnimi dobi\u010dki, a hkrati podjetje, ki ga skoraj nih\u010de ni imel rad, tj. ni bilo ljube\u010da blagovna znamka. Inovacije so stagnirale, programska oprema je bila napihnjena in nezanimiva, podjetje pa je bilo bolj osredoto\u010deno na poslovanje kot na tehnolo\u0161ke revolucije. Iskreno: vam to zveni znano? Pridru\u017eite se nam, ko bomo preverili, ali gre Apple po tej poti in ali se je mogo\u010de temu \u010drnemu scenariju izogniti.<\/p>\n

Apple je prenehal tvegati – in vsi to vidimo<\/h1>\n

Apple iz leta 2025 \u017ee dolgo ni ve\u010d tisto drzno in uporni\u0161ko podjetje, ki je svetu prineslo iPhone, iPod ali prvi MacBook Air. Danes je to predvidljiva korporacija, ki igra na varnem. Namesto da bi dolo\u010dalo smer, dohiteva konkurenco. Namesto revolucij prihaja do „iteracij“. In namesto inovacij pripravlja dvajseti model iste stvari.<\/p>\n

\"Whoever<\/a><\/p>\n

Medtem ko konkurenca eksperimentira z novimi oblikami, umetno inteligenco, prilagodljivimi zasloni in bolj odprtimi platformami, se Apple dr\u017ei svoje zlate kletke: zaprtega ekosistema, minimalnih sprememb zasnove naprav in novega zaslona „SuperRetina XDR Ultra Pro Display“ vsako leto le z dodatno besedo.<\/p>\n

Kje je tisti pogum, ki ga je imel Jobs, ko se je z iPhonom postavil po robu vsem mo\u017enostim? Kje je slog, ki je spremenil igro z iPadom? Tim Cook je Apple spremenil v vrhunski stroj za denar – toda tudi najbolj\u0161i stroji s\u010dasoma zarjavijo.<\/p>\n\n\n

Cook ni Jobs – in Apple morda ne bo ve\u010d prvi<\/h1>\n

Najnovej\u0161e funkcije sistema iOS? Stvari, ki jih je imel Android pred 3 leti. Apple Intelligence? Tr\u017eni vzklik z omejeno razpolo\u017eljivostjo. Inovacije, kot sta „premakni gumb“ ali „bolj\u0161e ozadje“, ne bodo navdu\u0161ile nikogar. In da je nova naprava 10 % hitrej\u0161a? Kdo bo to zares opazil?<\/p>\n

\"Steve<\/a><\/p>\n

Apple postaja drugi Microsoft Ballmerjeve dobe – zaprt v svoj svet, slep za spremembe zunaj njega in nesposoben ponuditi karkoli, kar bi resni\u010dno premaknilo svet. Podjetje se je vedno dr\u017ealo svoje filozofije „ni nam treba biti prvi, moramo pa biti najbolj\u0161i“, vendar na primer na podro\u010dju umetne inteligence Apple ni prvi, a \u0161e zdale\u010d ni najbolj\u0161i, in to ne samo na podro\u010dju umetne inteligence, podjetje pogosto zaostaja tudi na drugih podro\u010djih.<\/p>\n

Kako se lahko Apple re\u0161i?<\/h1>\n

\u010ce \u017eeli Apple znova postati vodilni, mora prenehati igrati varno. Potrebuje vodjo z vizijo, ki bo pogumno zavrnil kompromise in bo znal tvegati, tudi za ceno polemik. Odprtost (npr. podpora umetni inteligenci na razli\u010dnih platformah, manj omejevalna trgovina App Store), pogum za nalo\u017ebe v nove kategorije (naprave, ki temeljijo na umetni inteligenci, raz\u0161irjena resni\u010dnost) ter vrnitev h kultu oblikovanja in uporabni\u0161ke izku\u0161nje so koraki, ki lahko Apple ponovno postavijo v sredi\u0161\u010de pozornosti.<\/p>\n

\"Why<\/a><\/p>\n

Vendar je podjetje v zadnjih letih do\u017eivelo tudi svetle trenutke – na primer slu\u0161alke Apple Vision Pro so med \u0161tevilnimi obo\u017eevalci blagovne znamke povzro\u010dile podobno „navdu\u0161enje“ kot neko\u010d iPod ali iPhone. Vendar sta od predstavitve minili \u017ee ve\u010d kot dve leti in Apple izdelka skorajda ni nikamor premaknil – iPhone ali iPad sta na primer v dveh letih od predstavitve do\u017eivela \u0161e dve zelo inovativni generaciji in ogromno spremembo programske opreme, zato Vision Pro „tava“ na mestu, ni do\u017eivel nobene strojne nadgradnje, pa tudi programskih inovacij je malo.<\/p>\n

Apple mora torej veliko razmi\u0161ljati. A dokler bo podjetje vsako leto podiralo prodajne rekorde, tega verjetno ne bomo do\u010dakali. Zato je povsem mogo\u010de, da bo Apple v prihodnosti postal le \u0161e ena varna, predraga blagovna znamka za korporacije in bogata\u0161e – in povratek k temu, kar je bilo neko\u010d sinonim za tehnolo\u0161ko revolucijo. Tega pa si kot njegovi obo\u017eevalci zagotovo ne \u017eelimo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Se spomnite Microsofta Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nJe Apple novi Microsoft 90. let? 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