{"id":25904,"date":"2025-07-01T06:44:14","date_gmt":"2025-07-01T04:44:14","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25904"},"modified":"2025-06-27T13:03:48","modified_gmt":"2025-06-27T11:03:48","slug":"apple-je-mocno-zamudil-prihod-umetne-inteligence-ali-ga-lahko-se-dohiti-ali-je-ta-boj-ze-izgubljen","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/apple-je-mocno-zamudil-prihod-umetne-inteligence-ali-ga-lahko-se-dohiti-ali-je-ta-boj-ze-izgubljen","title":{"rendered":"Apple je mo\u010dno zamudil prihod umetne inteligence. Ali ga lahko \u0161e dohiti ali je ta „boj“ \u017ee izgubljen?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Medtem ko se je svet v zadnjih nekaj letih potopil v umetno inteligenco, je Apple ve\u010dinoma mol\u010dal. OpenAI je pretresel tehnolo\u0161ki svet, Google je obnovil svoj celoten ekosistem, Microsoft je Copilota integriral v Windows in Office, Meta trenira lastne jezikovne modele – Apple pa? Spreminja ikone in dodaja nove emojije, je to res tak\u0161na katastrofa za Apple in ali sploh obstaja scenarij, po katerem bi podjetje lahko nadoknadilo to veliko izgubo konkurence?<\/p>\n

Zakaj je Apple zaspal ob prihodu umetne inteligence?<\/h1>\n

Do junija 2025 Apple o umetni inteligenci ni povedal skoraj ni\u010desar. Nobenega LLM po meri, nobenih orodij za razvijalce, nobenega odgovora na ChatGPT. Potem pa je pri\u0161la konferenca WWDC – in z njo Apple Intelligence. Odli\u010dno predstavljena, elegantna in… presenetljivo odvisna od OpenAI. Apple, podjetje z bilijoni gotovine, si je moralo „sposoditi mo\u017egane“ za svojo umetno inteligenco.<\/p>\n

\"Apple<\/a><\/p>\n

Apple je v preteklosti imel odpor do poskusov, nad katerimi ni imel 100-odstotnega nadzora. Deluje po\u010dasi, prikrito in previdno. Toda prav to se je izkazalo za slabost umetne inteligence. Ko so konkurenti odprli modele, javno in z izjemno hitrostjo eksperimentirali, se je Apple dr\u017eal stran. Rezultat? Siri je ostala v letu 2016, medtem ko lahko povpre\u010den uporabnik Androida pi\u0161e e-po\u0161to z Geminijem, programira s Copilotom ali prevaja besedilo v realnem \u010dasu. Apple je medtem predstavil funkcijo, ki bo va\u0161e elektronsko sporo\u010dilo prepisala v „bolj vljudnem tonu“.<\/p>\n

\u0160e ve\u010d, funkcija Apple Intelligence je na voljo samo na telefonih iPhone 15 Pro in novej\u0161ih – kar pomeni, da je ve\u010dina uporabnikov sploh ne bo dobila. To je \u0161okantno, \u010de upo\u0161tevamo, da ChatGPT deluje tudi na ve\u010d let starih modelih telefonov iPhone ali Android.<\/p>\n

Konkurenca je ve\u010d let pred nami<\/strong><\/h1>\n

Microsoft ima kopilota v programih Outlook, Word in Excel, hkrati pa vlaga milijarde v OpenAI. Google ima lastne modele LLM (Gemini), ki delujejo na njegovih napravah in v oblaku. Meta vklju\u010duje Llama v svoje platforme in eksperimentira s pomo\u010dniki z umetno inteligenco v aplikacijah WhatsApp in Instagram.<\/p>\n

\"Samsung<\/a><\/p>\n

Apple po drugi strani \u0161e nima lastnega velikega jezikovnega modela, na podro\u010dju umetne inteligence ni odprtokodnih dejavnosti, njihov prvi poskus sistema umetne inteligence pa delno poteka prek OpenAI, pri \u010demer je integracija v oblak zunaj njihovega polnega nadzora. Za podjetje, ki se pona\u0161a z zasebnostjo in zaprtostjo, je to velik kompromis.<\/p>\n\n\n

Ali lahko Apple \u017ee ujame ta vlak?<\/h1>\n

Presenetljivo, da. Apple ima prednost, ki je drugi nimajo: ekosistem, milijarde naprav in zaupanje uporabnikov. \u010ce bo za\u010del graditi lastne modele umetne inteligence, izkoristil zmogljivosti \u010dipov v napravah (Apple Silicon) in se osredoto\u010dil na zasebno, uporabniku varno umetno inteligenco, bo lahko hitro ponovno pridobil polo\u017eaj.<\/p>\n

\"Apple<\/a><\/p>\n

Poleg tega ima Apple prilo\u017enost, da opredeli nov pristop k umetni inteligenci, ne kot igra\u010di za ustvarjanje slik, temve\u010d kot diskretnemu pomo\u010dniku, ki dejansko pomaga. \u010ce bo Apple \u0161el v to smer in se ne bo ve\u010d bal bolj odkritega eksperimentiranja, bo morda na koncu ustvaril umetno inteligenco, ki ne bo najbolj glasna, ampak najbolj uporabna.<\/p>\n

Da, Apple je zaspal. A kot vedno – ko nekaj naredi, to stori pravilno in premi\u0161ljeno. Vpra\u0161anje je, ali je v svetu umetne inteligence ravnovesje dovolj. Morda Apple Intelligence ni revolucija. Morda pa je za\u010detek. To pomeni, \u010de Apple razume, da v dobi umetne inteligence ni ve\u010d dovolj, da „preprosto deluje“. Zdaj mora tudi „samo misliti“.<\/p>\n","protected":false},"excerpt":{"rendered":"

Medtem ko se Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nApple je mo\u010dno zamudil prihod umetne inteligence. 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