{"id":26620,"date":"2025-08-13T06:57:32","date_gmt":"2025-08-13T04:57:32","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=26620"},"modified":"2025-08-08T10:46:34","modified_gmt":"2025-08-08T08:46:34","slug":"tim-cook-pise-novo-zgodovino-podjetja-apple-na-polozaju-je-dlje-kot-steve-jobs-kaj-mu-je-uspelo-v-zadnjih-14-letih","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/tim-cook-pise-novo-zgodovino-podjetja-apple-na-polozaju-je-dlje-kot-steve-jobs-kaj-mu-je-uspelo-v-zadnjih-14-letih","title":{"rendered":"Tim Cook pi\u0161e novo zgodovino podjetja Apple \u2013 na polo\u017eaju je dlje kot Steve Jobs! Kaj mu je uspelo v zadnjih 14 letih?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Na prvi pogled se morda zdi neverjetno, vendar je res \u2013 Tim Cook je zdaj \u017ee dlje CEO podjetja Apple kot njegov legendaren predhodnik Steve Jobs. 1. avgusta 2025 je Cook presegel simboli\u010dni mejnik: v vodstvu podjetja Apple je pre\u017eivel \u017ee 14 let in za nekaj dni presegel prej\u0161njo \u00bbvlado\u00ab Steva Jobsa. Ta trenutek ni le statisti\u010dni rekord, ampak tudi prilo\u017enost, da se ozremo na njegovo obdobje in na to, kako se je Apple pod njegovim vodstvom spremenil. Kaj je Tim Cook uspel in v \u010dem je zaostal za Jobsom?<\/p>\n

Dve dobe, dve viziji<\/h1>\n

Steve Jobs, soustanovitel podjetja Apple, je bil vizionar z edinstvenim ob\u010dutkom za oblikovanje, preprostost in revolucionarne izdelke. V \u010dasu njegovega delovanja so nastali iMac, iPod, MacBook Air, iPhone in iPad \u2013 naprave, ki so spremenile na\u010din, kako komuniciramo, delamo in pre\u017eivljamo prosti \u010das. Jobs je bil tudi soustanovitelj iTunes, App Stora, Safarija in iClouda ter je Apple iz podjetja na robu bankrota spremenil v tehnolo\u0161kega voditelja.<\/p>\n

\"Steve<\/a><\/p>\n

Tim Cook pa je v Apple prinesel stabilnost, poudarek na logistiki in dolgoro\u010dno strategijo. Od leta 2011, ko je po Jobsovem odhodu prevzel vodenje podjetja, je na trg lansiral naprave, kot so Apple Watch, AirPods, HomePod, AirTag ali slu\u0161alke Apple Vision Pro. Pod njegovim vodstvom je nastala lastna \u010dip platforma Apple Silicon, ki je bistveno spremenila zmogljivost in u\u010dinkovitost ra\u010dunalnikov Mac in iPadov.<\/p>\n

\"Apple<\/a><\/p>\n

Na podro\u010dju programske opreme je raz\u0161iril ponudbo storitev \u2013 Apple Pay, Apple Music, Apple TV+, Apple Arcade, News+ in Fitness+ so postali pomemben del poslovnega modela. Nenazadnje je pri\u0161lo do pomembnih prevzemov, kot sta nakup Beats in Shazam, in Apple je leta 2022 postal prvo podjetje z tr\u017eno kapitalizacijo ve\u010d kot 3 bilijone dolarjev.<\/p>\n

Steve Jobs proti Timu Cooku \u2013 razli\u010dni pristopi, podobni rezultati<\/h1>\n

Medtem ko je bil Jobs vizionarski in \u010dustveni vodja, ki je s svojo energijo in prepri\u010danostjo navdu\u0161il ob\u010dinstvo, Cook deluje kot tihi strateg, ki za kulisami gradi trdno in trajnostno podjetje. Manj bombasti\u010den slog pa ne pomeni manj\u0161i vpliv \u2013 Apple se je pod njegovim vodstvom raz\u0161iril na nova podro\u010dja, utrdil svoj polo\u017eaj na globalnem trgu in ne pozablja niti na ekologijo in etiko dobavnih verig.<\/p>\n\n\n

Kaj bo zdaj? Se bli\u017ea konec Cookove dobe?<\/h1>\n

Tim Cook bo letos praznoval 65. rojstni dan in v tehnolo\u0161kem svetu se vse pogosteje \u0161pekulira, kdo bo neko\u010d prevzel njegovo vlogo. Zaenkrat pa se zdi, da Cook nikamor ne mudi \u2013 govori se celo, da bi lahko postal predsednik upravnega odbora in ostal v klju\u010dni vlogi v Applu tudi po odhodu s polo\u017eaja izvr\u0161nega direktorja.<\/p>\n

\"Who<\/a><\/p>\n

Apple poleg tega vstopa v novo obdobje \u2013 obdobje umetne inteligence, kjer zaenkrat deluje bolj zadr\u017eano kot konkurenca, vendar je Cook nedavno notranje izjavil: \u00bbApple mora. Apple bo to storil. To je prilo\u017enost, ki jo moramo izkoristiti.\u00ab Zgodovina je \u017ee ve\u010dkrat pokazala, da Apple ni nujno prvi, da bi bil najbolj\u0161i.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na prvi pogled Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":26530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nTim Cook pi\u0161e novo zgodovino podjetja Apple \u2013 na polo\u017eaju je dlje kot Steve Jobs! 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