{"id":26887,"date":"2025-09-03T08:46:50","date_gmt":"2025-09-03T06:46:50","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=26887"},"modified":"2025-08-27T07:52:29","modified_gmt":"2025-08-27T05:52:29","slug":"zelezna-zavesa-v-izvedbi-apple-zakaj-v-evropi-ne-moremo-dobiti-vsega-kar-ponuja-apple","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/zelezna-zavesa-v-izvedbi-apple-zakaj-v-evropi-ne-moremo-dobiti-vsega-kar-ponuja-apple","title":{"rendered":"\u017delezna zavesa v&nbsp;izvedbi Apple: Zakaj v&nbsp;Evropi ne moremo dobiti vsega, kar ponuja Apple?"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=26680#main\" rel=\"attachment wp-att-26680\"><img data-attachment-id=\"26680\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/zelezna-opona-v-podani-applu-proc-v-evrope-nedostaneme-vsechno-co-apple-nabizi\/eu-vs-apple-header#main\" data-orig-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header.webp\" data-orig-size=\"1600,840\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"eu-vs-apple-header\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-300x158.webp\" data-large-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1024x538.webp\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-26680\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1024x538.webp\" alt=\"\" width=\"758\" height=\"398\" srcset=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1024x538.webp 1024w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-300x158.webp 300w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-768x403.webp 768w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1536x806.webp 1536w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header.webp 1600w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p class=\"p1\">Ko kupite nov iPhone ali Apple Watch, pri\u010dakujete, da boste dobili najbolj\u0161e, kar Apple lahko ponudi. Realnost? \u010ce \u017eivite v&nbsp;ZDA, bo verjetno tako. \u010ce pa&nbsp;\u017eivite na&nbsp;\u010ce\u0161kem, v&nbsp;Slova\u0161ki, na&nbsp;Poljskem ali na&nbsp;primer v&nbsp;Mad\u017earski, bo del ekosistema za vami ostal zaklenjen za nami\u0161ljeno \u00bb\u017eelezno zaveso\u00ab. Zakaj? Ker Apple igra globalno igro, vendar s&nbsp;pravili, ki niso enaka za vse. Kako se torej \u00bbuporabni\u0161ka izku\u0161nja\u00ab z&nbsp;Apple izdelki razlikuje na&nbsp;primer pri nas v&nbsp;Srednji Evropi?<\/p>\n<h1>Zakaj Apple ne daje vsega povsod<\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.taxriskmanagement.com%2Fapple-tax-ruling-e13-billion-profit-shifting-state-aid%2F&amp;psig=AOvVaw3166sD7QbGCDWlYUDtUFGe&amp;ust=1755153070130000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCMDSl-yUh48DFQAAAAAdAAAAABAS\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCMDSl-yUh48DFQAAAAAdAAAAABAS\" aria-label=\"P\u0159ej\u00edt na web Prof. Dr. Daniel N. Erasmus\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.taxriskmanagement.com\/wp-content\/uploads\/2024\/09\/eu_vs_apple.jpg\" alt=\"Apple Loses \u20ac13 Billion Tax Battle: Quick Take - Prof. Dr. Daniel N. Erasmus\" \/><\/a><\/p>\n<p class=\"p3\">Apple ni samo proizvajalec telefonov, ur in ra\u010dunalnikov. Je tudi ponudnik storitev, ki so pogosto \u0161e donosnej\u0161e od&nbsp;same strojne opreme. Problem je, da vsaka storitev zahteva druga\u010den niz licenc, partnerstev in pravnih ureditev.<\/p>\n<p class=\"p3\">Razlogi, zaradi katerih nekatere storitve ne pridejo do&nbsp;nas, so obi\u010dajno trije:<\/p>\n<ol start=\"1\">\n<li>\n<p class=\"p1\">Licen\u010dne in avtorske pravice \u2013 na&nbsp;primer Apple News+ potrebuje pogodbe z&nbsp;lokalnimi zalo\u017eniki, Fitness+ pa&nbsp;glasbene licence za vadbene videe.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Regulativne ovire \u2013 Apple Card ali Apple Cash morata upo\u0161tevati finan\u010dno zakonodajo vsake dr\u017eave posebej.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Jezikovna podpora in lokalizacija \u2013 HomePod nima Siri v&nbsp;\u010de\u0161kem jeziku, zato Apple tega izdelka uradno ne prodaja na&nbsp;na\u0161em trgu.<\/p>\n<\/li>\n<\/ol>\n<p class=\"p3\">Apple tudi skrbno nadzoruje kakovost storitev. \u010ce meni, da ni sposoben ponuditi \u201eameri\u0161ke\u201c ravni kakovosti, raje sploh ne za\u010dne ponujati storitve v&nbsp;zadevni dr\u017eavi \u2013 tudi \u010de&nbsp;to pomeni, da bodo lokalni uporabniki nezadovoljni.<\/p>\n<h1>Storitve in izdelki, ki jih (zaenkrat) \u0161e nimamo<\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2F9to5mac.com%2F2022%2F05%2F09%2Fapple-restructuring-services-team-to-focus-more-on-streaming-and-advertising-businesses%2F&amp;psig=AOvVaw2DT7VvhqWRqkTdhJ1DuzPl&amp;ust=1755153128130000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCIi66oiVh48DFQAAAAAdAAAAABAT\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCIi66oiVh48DFQAAAAAdAAAAABAT\" aria-label=\"P\u0159ej\u00edt na web 9to5Mac\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2022\/04\/apple-services.jpg?resize=1200%2C628&amp;quality=82&amp;strip=all&amp;ssl=1\" alt=\"Apple restructuring services to focus on streaming and ads - 9to5Mac\" \/><\/a><\/p>\n<p class=\"p3\">In zdaj pride manj prijetni del. \u010ce ste navdu\u0161eni \u201eApple fanatiki\u201c v&nbsp;srednji Evropi, teh stvari pri nas uradno ne boste dobili:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Apple Fitness+ \u2013 preto\u010dni treningi s&nbsp;profesionalnimi trenerji, povezani z&nbsp;Apple Watch. Na&nbsp;voljo samo v&nbsp;nekaterih zahodnih dr\u017eavah.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Apple News+ \u2013 digitalni \u010dasopisi in revije na&nbsp;enem mestu, ekskluzivni \u010dlanki in avdio razli\u010dice. Pri nas ni nobene mo\u017enosti.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Apple Card \u2013 kreditna kartica neposredno od&nbsp;Appla z&nbsp;vra\u010dilom denarja in brez provizij. Izklju\u010dno za ZDA.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Apple Cash \u2013 hitro po\u0161iljanje denarja prek iMessage, ponovno samo za ZDA.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">HomePod in HomePod mini \u2013 pametni zvo\u010dniki z&nbsp;glasovno pomo\u010dnico Siri. Uradno pri nas niso na&nbsp;voljo, predvsem zaradi pomanjkanja \u010de\u0161kega jezika.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">AppleCare+ \u2013 podalj\u0161ana garancija in zavarovanje naprav, ki je v&nbsp;\u010ce\u0161ki republiki te\u017eko dostopno in pogosto z&nbsp;omejeno podporo.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Izbrane funkcije iOS \u2013 na&nbsp;primer digitalne osebne izkaznice in vozni\u0161ka dovoljenja v&nbsp;Apple Wallet, nekatere funkcije umetne inteligence (Visual Intelligence) ali Apple Sports.<\/p>\n<\/li>\n<\/ul>\n<h1>Kako to vpliva na&nbsp;uporabni\u0161ko izku\u0161njo<\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fmedium.com%2Fmacoclock%2Fthe-apple-ecosystem-explained-c9dd6d00ec95&amp;psig=AOvVaw2Rj5taNlqhwgx20MnvtnmR&amp;ust=1755153164562000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCIjtoJuVh48DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCIjtoJuVh48DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web Medium\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/miro.medium.com\/1*l3KT0fjsiCMWcgZkAuRljw.jpeg\" alt=\"The Apple Ecosystem explained. How Apple manages to sell more phones\u2026 | by Rajshekhar Reddy | Mac O'Clock | Medium\" \/><\/a><\/p>\n<p class=\"p3\">Na prvi pogled si morda re\u010de\u0161: \u201eNo, kaj pa, brez tega se bom \u017ee&nbsp;nekako zna\u0161el.\u201c A&nbsp;razlika se poka\u017ee takoj na&nbsp;ve\u010d podro\u010djih:<\/p>\n<p><strong>Nepopoln ekosistem<\/strong><\/p>\n<p>Apple se hvali s&nbsp;povezanostjo svojih storitev \u2013 toda \u010de&nbsp;tretjina manjka, izku\u0161nja ni ista. Uporabnik v&nbsp;ZDA kupi Apple Watch, vklopi Fitness+, pove\u017ee ga z&nbsp;Apple Music in \u017ee&nbsp;gre. Pri nas? Najve\u010d, kar lahko storite, je, da sami spremljate aktivne kalorije.<\/p>\n<p><strong>Neizkori\u0161\u010den potencial naprave<\/strong><\/p>\n<p>HomePod je primer, kako lahko Appleova strojna oprema deluje \u00bbnepopolno\u00ab. Imate iPhone, imate Apple TV, vendar uradno ne kupite pametnega zvo\u010dnika \u2013 ali pa&nbsp;ga kupite, vendar brez Siri v&nbsp;\u010de\u0161kem jeziku to preprosto ni isto.<\/p>\n<p><strong>Slab\u0161a donosnost nalo\u017ebe<\/strong><\/p>\n<p>Za iPhone v&nbsp;\u010ce\u0161ki pogosto pla\u010date enako ali ve\u010d kot v&nbsp;ZDA, vendar dobite manj storitev. Torej pla\u010date za \u00bbceloten paket\u00ab, vendar dobite le del.<\/p>\n<p><strong>Manj\u0161a privla\u010dnost za nove uporabnike<\/strong><\/p>\n<p>\u010clovek, ki prehaja z&nbsp;Androidom, je lahko razo\u010daran, da je obljubljeni \u00bb\u010darobni svet Apple\u00ab pri nas okrnjen.<\/p>\n\n\n<h1>Se bo v&nbsp;bli\u017enji prihodnosti kaj spremenilo?<\/h1>\n<p>V \u010dasu, ko Apple vedno ve\u010d zaslu\u017ei s&nbsp;storitvami, se ta razlika med \u00bbpremijskimi\u00ab trgi in preostalim svetom \u0161e pove\u010duje. \u010ce se Apple ne bo odlo\u010dil vlagati v&nbsp;\u0161iritev storitev v&nbsp;manj\u0161e dr\u017eave, lahko to privede do&nbsp;tega, da bodo uporabniki v&nbsp;srednji Evropi dolgoro\u010dno zaostajali \u2013 ne le v&nbsp;mo\u017enostih, ampak tudi v&nbsp;dostopu do&nbsp;novosti in inovacij.<\/p>\n<p>Dokler se ne spremenijo licen\u010dne pogodbe, zakonodaja in jezikovna podpora, bo navidezna \u017eelezna zavesa med ZDA in srednjo Evropo ostala trdno zaprta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ko kupite nov<a class=\"moretag\" href=\"https:\/\/www.appleking.si\/blog\/zelezna-zavesa-v-izvedbi-apple-zakaj-v-evropi-ne-moremo-dobiti-vsega-kar-ponuja-apple\" data-id_post=\"26887\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":26680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u017delezna zavesa v izvedbi Apple: Zakaj v Evropi ne moremo dobiti vsega, kar ponuja Apple? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.si\/blog\/zelezna-zavesa-v-izvedbi-apple-zakaj-v-evropi-ne-moremo-dobiti-vsega-kar-ponuja-apple\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017delezna zavesa v izvedbi Apple: Zakaj v Evropi ne moremo dobiti vsega, kar ponuja Apple? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Ko kupite nov iPhone ali Apple Watch, pri\u010dakujete, da boste dobili najbolj\u0161e, kar Apple lahko ponudi. 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