{"id":32100,"date":"2026-06-22T07:25:23","date_gmt":"2026-06-22T05:25:23","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=32100"},"modified":"2026-06-18T12:25:27","modified_gmt":"2026-06-18T10:25:27","slug":"tim-cook-opozarja-podrazitve-iphonov-macov-in-ipadov-so-neizogibne-krive-so-rekordne-cene-pomnilnikov","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/tim-cook-opozarja-podrazitve-iphonov-macov-in-ipadov-so-neizogibne-krive-so-rekordne-cene-pomnilnikov","title":{"rendered":"Tim Cook opozarja: Podra\u017eitve iPhonov, Macov in iPadov so neizogibne. Krive so rekordne cene pomnilnikov!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Applovi obo\u017eevalci se morajo pripraviti na manj prijetne novice. V intervjuju za The Wall Street Journal je odhajajo\u010di izvr\u0161ni direktor <\/span><\/span>Tim Cook<\/span><\/span><\/span> potrdil, da je po njegovem mnenju zvi\u0161anje cen Applovih izdelkov neizogibno. Razlog niso carine ali vi\u0161ji proizvodni stro\u0161ki kot celota, temve\u010d predvsem doslej nevideno zvi\u0161anje cen pomnilni\u0161kih in shranjevalnih \u010dipov, ki danes predstavljajo eno klju\u010dnih komponent vsake sodobne naprave. Po Cookovih besedah \u200b\u200bsi Apple \u017ee dolgo prizadeva absorbirati vi\u0161je stro\u0161ke in za\u0161\u010dititi svoje stranke pred zvi\u0161anjem cen. Vendar pa je po njegovem mnenju situacija dosegla to\u010dko, ko dolgoro\u010dno ni ve\u010d vzdr\u017ena. Kateri izdelki bodo prizadeti in za koliko se bodo podra\u017eili?<\/span><\/span><\/p>\n

Apple ne bo ve\u010d zni\u017eeval stro\u0161kov<\/span><\/span><\/b><\/span><\/h1>\n

\u00bb\u017dal so podra\u017eitve neizogibne,\u00ab<\/span><\/span><\/em> je dejal Cook. Apple aktivno i\u0161\u010de na\u010dine za ubla\u017eitev podra\u017eitev, vendar so ostre podra\u017eitve dobaviteljev pomnilnika tako velike, da se jim ni ve\u010d mogo\u010de izogniti.<\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

Izvr\u0161ni direktor Appla ni povedal, kateri konkretni izdelki bodo do\u017eiveli vi\u0161je cene ali kdaj natan\u010dno bodo podra\u017eitve nastale, vendar sta med najverjetnej\u0161imi kandidati leto\u0161nji iPhone 18 Pro in iPhone 18 Pro Max, ki naj bi bila predstavljena septembra. Vi\u0161je cene bi lahko vplivale tudi na iPade in Mace.<\/span><\/span><\/p>\n

Nekatere spremembe so \u017ee vidne. Apple je na primer letos zvi\u0161al ceno za\u010detnega Maca mini, tako da je iz ponudbe odstranil najcenej\u0161o konfiguracijo, hkrati pa je ukinil tudi nekatere vi\u0161je razli\u010dice Maca mini in Maca Studia.<\/span><\/span><\/p>\n

Koliko bi lahko postali Applovi izdelki dra\u017eji?<\/span><\/span><\/b><\/span><\/h1>\n

Najve\u010dji poudarek trenutno je na prihodnjih iPhonih. Analiti\u010dno podjetje TechInsights je izra\u010dunalo, da bi bil Apple, \u010de bi \u017eelel ohraniti trenutne mar\u017ee, prisiljen zvi\u0161ati ceno osnovnega iPhona 18 Pro za pribli\u017eno 270 dolarjev. To bi pomenilo dvig s trenutnih 1099 dolarjev na pribli\u017eno 1299 dolarjev. V nekaterih scenarijih bi lahko bila cena \u0161e vi\u0161ja.<\/span><\/span><\/p>\n

\"Apple's<\/a><\/p>\n

\u010ce bi se podobno zvi\u0161anje odrazilo tudi v evropskih cenah, bi lahko \u0161lo za povi\u0161anje cen za ve\u010d tiso\u010d kron. Vendar natan\u010dnih zneskov \u0161e ne poznamo in Apple jih tradicionalno objavlja le ob lansiranju novih izdelkov.<\/span><\/span><\/p>\n

Zakaj cene pomnilnikov tako drasti\u010dno nara\u0161\u010dajo?<\/span><\/span><\/b><\/span><\/h1>\n

Trenutna kriza je predvsem posledica ogromnega razcveta umetne inteligence. Podjetja, ki upravljajo storitve umetne inteligence in podatkovne centre, kupujejo rekordne koli\u010dine pomnilni\u0161kih \u010dipov DRAM in NAND, ki so bistveni za delovanje sodobnih modelov umetne inteligence. Proizvajalci pomnilnikov zato velik del svojih proizvodnih zmogljivosti preusmerjajo v ta segment, kjer so mar\u017ee bistveno vi\u0161je kot pri obi\u010dajni potro\u0161ni\u0161ki elektroniki.<\/span><\/span><\/p>\n

\"Be<\/a><\/p>\n

Posledica je manj\u0161a razpolo\u017eljivost pomnilnika za pametne telefone, tablice in ra\u010dunalnike. \u010ceprav podjetja, kot so <\/span><\/span>Samsung Electronics<\/span><\/span><\/span> , <\/span><\/span>SK Hynix<\/span><\/span><\/span> in <\/span><\/span>Micron Technology,<\/span><\/span><\/span> pove\u010dujejo proizvodne zmogljivosti, je ve\u010dina novih linij zasnovanih posebej za stre\u017enike umetne inteligence.<\/span><\/span><\/p>\n

Cook je situacijo celo primerjal s „stoletno poplavo“ in priznal, da \u010desa podobnega v tehnolo\u0161ki industriji ni do\u017eivel \u017ee ve\u010d kot \u0161tiri desetletja.<\/span><\/span><\/p>\n

[referenca ps_product_list=“14240657,14249183,14266941″]<\/span><\/span><\/p>\n

[referenca seznama izdelkov ps_product_list=“14281520,14249921,14250285″]<\/span><\/span><\/p>\n

Povi\u0161anje cen je resni\u010dno ekstremno<\/span><\/span><\/b><\/span><\/h1>\n

Podatki analiti\u010dnih podjetij ka\u017eejo, da to ni obi\u010dajno nihanje trga. Po mnenju analitikov bi se lahko cene DRAM-a v letu 2026 zvi\u0161ale v povpre\u010dju za 125 %. Hkrati naj bi se te\u017eave z razpolo\u017eljivostjo pomnilni\u0161kih \u010dipov nadaljevale vsaj do leta 2027.<\/span><\/span><\/p>\n

\"This<\/a><\/p>\n

Samo v prvem \u010detrtletju so cene nekaterih pogodb za DRAM posko\u010dile za 90 do 95 %, v drugem \u010detrtletju pa se pri\u010dakuje nadaljnja rast za ve\u010d kot 60 %. \u0160e ve\u010dja rast je pri pomnilnikih NAND, ki slu\u017eijo kot notranji pomnilnik za naprave.<\/span><\/span><\/p>\n

Po izra\u010dunih TechInsights se je cena nekaterih pomnilni\u0161kih komponent, ki se uporabljajo v novih iPhonih, v samo enem letu celo ve\u010dkrat zvi\u0161ala.<\/span><\/span><\/p>\n

Tudi Apple potrebuje ve\u010d pomnilnika za umetno inteligenco<\/span><\/span><\/b><\/span><\/h1>\n

Za Apple so razmere zapletene \u0161e iz enega razloga: nove funkcije, ki temeljijo na Apple Intelligence in drugih tehnologijah umetne inteligence, zahtevajo ve\u010d RAM-a kot kdaj koli prej, zato vsaka nova generacija naprav potrebuje ve\u010d DRAM-a kot prej\u0161nja.<\/span><\/span><\/p>\n

\"Apple<\/a><\/p>\n

Z drugimi besedami, Apple danes ne kupuje le dra\u017ejega pomnilnika, ampak ga za svoje naprave tudi potrebuje vedno ve\u010d.<\/span><\/span><\/p>\n

Kak\u0161ni so obeti za prihodnost?<\/span><\/span><\/b><\/span><\/h1>\n

Dobra novica je, da proizvajalci pomnilnikov veliko vlagajo v \u0161iritev proizvodnje. Slaba novica pa je, da ve\u010dina analitikov ne pri\u010dakuje, da se bodo razmere kmalu umirile. Nekatere ocene pravijo, da bi pomanjkanje pomnilnika lahko trajalo do leta 2027 ali celo 2028.<\/span><\/span><\/p>\n

\u010ce se bodo te napovedi uresni\u010dile, leto\u0161nja podra\u017eitev morda ne bo edina. Vi\u0161je cene bi lahko postale nova realnost na celotnem tehnolo\u0161kem trgu, kar potrjuje tudi dejstvo, da so podjetja, kot so Samsung, Microsoft, Sony in Dell, \u017ee za\u010dela prilagajati cene svojih izdelkov.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":32092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nTim Cook opozarja: Podra\u017eitve iPhonov, Macov in iPadov so neizogibne. 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