{"id":32983,"date":"2026-08-04T07:39:31","date_gmt":"2026-08-04T05:39:31","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=32983"},"modified":"2026-07-31T12:39:37","modified_gmt":"2026-07-31T10:39:37","slug":"tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja","status":"publish","type":"post","link":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja","title":{"rendered":"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja!"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32974#main\" rel=\"attachment wp-att-32974\"><img data-attachment-id=\"32974\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/tim-cook-se-rozloucil-jako-ceo-applu-a-oznamil-rekordni-finacni-vysledky-iphony-a-macy-tahnou-rust-firmy\/90b609fd-3b14-4f33-a740-c85a6e6f2441#main\" data-orig-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"90B609FD-3B14-4F33-A740-C85A6E6F2441\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441-300x200.png\" data-large-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32974\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441-1024x683.png 1024w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441-300x200.png 300w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441-768x512.png 768w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p data-pm-slice=\"1 1 []\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Apple je objavil svoje finan\u010dne rezultate za tretje \u010detrtletje fiskalnega leta 2026 in razveselil vlagatelje. \u010ceprav je to tradicionalno eno mirnej\u0161ih obdobij v&nbsp;letu, je podjetje zaslu\u017eilo <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">109,4 milijarde dolarjev<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , kar je 16&nbsp;% ve\u010d kot v&nbsp;enakem obdobju lani. Apple je znova presegel pri\u010dakovanja Wall Streeta. A&nbsp;tokrat \u0161tevilke niso bile edina zanimivost. Apple je med klicem z&nbsp;vlagatelji govoril tudi o&nbsp;proizvodnih te\u017eavah, nara\u0161\u010dajo\u010dih cenah pomnilnikov in nedavnih povi\u0161anjih cen. In to je bil simboli\u010den trenutek \u2013 <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Tim Cook je opravil svoj zadnji finan\u010dni klic kot izvr\u0161ni direktor Appla.<\/span><\/span><\/strong><\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Applovi iPhoni in Maci slu\u017eijo vedno ve\u010d denarja<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Najpomembnej\u0161i Applov izdelek ostaja iPhone. V&nbsp;\u010detrtletju je prinesel <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">54,25 milijarde dolarjev prihodka<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , kar predstavlja impresivno medletno rast v&nbsp;vi\u0161ini 21,7&nbsp;%. Maci so rasli \u0161e hitreje. Njihova prodaja je dosegla <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">10,35 milijarde dolarjev<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , kar je 28,7&nbsp;% ve\u010d kot v&nbsp;enakem obdobju lani. Po&nbsp;besedah \u200b\u200bTima Cooka se iPhoni in Maci prodajajo bistveno bolje, kot je pri\u010dakoval sam Apple.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1058229\" src=\"https:\/\/images.macrumors.com\/t\/SgDSHLwfNMNZkmzH4lDmoRSgpLA=\/400x0\/article-new\/2026\/07\/aapl-3q26-line.jpg?lossy\" sizes=\"(max-width: 900px) 100vw, 697px\" srcset=\"https:\/\/images.macrumors.com\/t\/SgDSHLwfNMNZkmzH4lDmoRSgpLA=\/400x0\/article-new\/2026\/07\/aapl-3q26-line.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/0z6p8cOMcInnMkpNstfHnn7sZEE=\/800x0\/article-new\/2026\/07\/aapl-3q26-line.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/l9G1EsbgPl2paWCIp6UTe_aomDQ=\/1600x0\/article-new\/2026\/07\/aapl-3q26-line.jpg 1600w,https:\/\/images.macrumors.com\/t\/IHHc58rci_ar268G8w3snqTZpl0=\/2500x0\/filters:no_upscale()\/article-new\/2026\/07\/aapl-3q26-line.jpg 2500w\" alt=\"linija AAPL 3q26\" width=\"1728\" height=\"724\" \/><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Prihodki iPadov so se slab\u0161e odrezali, saj so zna\u0161ali <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">6,19 milijarde dolarjev<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , kar je 5,9-odstotni padec. Kategorija, ki vklju\u010duje Apple Watch, AirPods, dodatke in izdelke za dom, je zrasla za 6,5 \u200b\u200b% na&nbsp;<\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">7,88 milijarde dolarjev<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> .<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Storitve so se tradicionalno dobro odrezale. App Store, iCloud, Apple Music, Apple TV in druge storitve so skupaj ustvarile <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">30,73 milijarde dolarjev<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , kar je 12,7&nbsp;% ve\u010d kot v&nbsp;enakem obdobju lani. To je \u017ee&nbsp;dvanajsto zaporedno \u010detrtletje, v&nbsp;katerem je ta del Applovega poslovanja rasel z&nbsp;dvomestno stopnjo.<\/span><\/span><\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Appleu zmanjkuje proizvodnje. Povpra\u0161evanje je ve\u010dje od&nbsp;pri\u010dakovanega.<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Mo\u010dna prodaja ima tudi negativno stran. Apple je opozoril, da v&nbsp;prihodnjem \u010detrtletju pri\u010dakuje <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">ve\u010dje te\u017eave z&nbsp;razpolo\u017eljivostjo iPhonov, iPadov in Macov<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . Cook je dejal, da je dobavna veriga manj fleksibilna kot obi\u010dajno, te\u017eava pa&nbsp;je tudi razpolo\u017eljivost najnaprednej\u0161ih proizvodnih procesov, ki se uporabljajo za Applove \u010dipe.<\/span><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1058230 lazyautosizes ls-is-cached lazyloaded\" src=\"https:\/\/images.macrumors.com\/t\/Tr9iu8uMO-EmPtEvFYNh9b3bhOM=\/400x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg?lossy\" sizes=\"697px\" srcset=\"https:\/\/images.macrumors.com\/t\/Tr9iu8uMO-EmPtEvFYNh9b3bhOM=\/400x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/4ln6C5NI-QXhEJL6M6TbotA9E4Q=\/800x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/ScTBBh_1emK7p562NSso55JwBNk=\/1600x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg 1600w,https:\/\/images.macrumors.com\/t\/ijCOxY8XJWDqPrz5mPG2X3eqXBU=\/2500x0\/filters:no_upscale()\/article-new\/2026\/07\/aapl-3q26-pie.jpg 2500w\" alt=\"pita AAPL 3q26\" width=\"2362\" height=\"1174\" data-src=\"https:\/\/images.macrumors.com\/t\/Tr9iu8uMO-EmPtEvFYNh9b3bhOM=\/400x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg?lossy\" data-srcset=\"https:\/\/images.macrumors.com\/t\/Tr9iu8uMO-EmPtEvFYNh9b3bhOM=\/400x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/4ln6C5NI-QXhEJL6M6TbotA9E4Q=\/800x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/ScTBBh_1emK7p562NSso55JwBNk=\/1600x0\/article-new\/2026\/07\/aapl-3q26-pie.jpg 1600w,https:\/\/images.macrumors.com\/t\/ijCOxY8XJWDqPrz5mPG2X3eqXBU=\/2500x0\/filters:no_upscale()\/article-new\/2026\/07\/aapl-3q26-pie.jpg 2500w\" data-sizes=\"auto\" \/><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Vendar je dejal, da ne gre za napako dobavitelja. Apple je preprosto podcenil povpra\u0161evanje strank. Predvsem iPhone in Mac do\u017eivljata izjemno mo\u010dan cikel izdelkov, povpra\u0161evanje pa&nbsp;je preseglo pri\u010dakovanja podjetja. To bi lahko bilo \u0161e posebej mote\u010de pred septembrom, ko naj bi pri\u0161li iPhone&nbsp;18 Pro, iPhone&nbsp;18 Pro Max in prvi zlo\u017eljivi iPhone.<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">[referenca ps_product_list=&#8220;14240657,14249183,14266941&#8243;]<\/span><\/span><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">[referenca seznama izdelkov ps_product_list=&#8220;14281520,14249921,14250285&#8243;]<\/span><\/span><\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Cene pomnilnikov dramati\u010dno nara\u0161\u010dajo, z&nbsp;njimi pa&nbsp;tudi Applovi izdelki.<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Druga velika te\u017eava so pomnilniki. Njihove cene nara\u0161\u010dajo tako hitro, da je Tim Cook med klicem situacijo primerjal s&nbsp;<\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">&#8222;stoletno poplavo cen pomnilnikov&#8220;<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . Apple \u017ee&nbsp;pla\u010duje bistveno ve\u010d za pomnilnik in pri\u010dakuje, da se bodo stro\u0161ki v&nbsp;naslednjem \u010detrtletju \u0161e zvi\u0161ali. Zaenkrat mu pomagajo kopi\u010dene zaloge in ni\u017eje cene nekaterih drugih komponent, vendar bo ta u\u010dinek postopoma izginil.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32975#main\" rel=\"attachment wp-att-32975\"><img data-attachment-id=\"32975\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/tim-cook-se-rozloucil-jako-ceo-applu-a-oznamil-rekordni-finacni-vysledky-iphony-a-macy-tahnou-rust-firmy\/659eb4d2-3fd1-4799-9b2d-a971d9f3e1ed#main\" data-orig-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED-300x200.png\" data-large-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32975\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED-1024x683.png 1024w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED-300x200.png 300w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED-768x512.png 768w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/659EB4D2-3FD1-4799-9B2D-A971D9F3E1ED.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Dra\u017eji pomnilnik je bil tudi vzrok za <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">junijsko podra\u017eitev ra\u010dunalnikov Mac in iPad<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . Cook je poudaril, da Apple ni \u017eelel zvi\u0161ati cen, vendar so ga trenutne razmere k&nbsp;temu prakti\u010dno prisilile. Eno pomembno vpra\u0161anje je ostalo neodgovorjeno. Cook ni povedal, ali bodo zaradi nara\u0161\u010dajo\u010dih stro\u0161kov dra\u017eji tudi novi iPhoni. Vendar pa&nbsp;ve\u010d analitikov pri\u010dakuje, da bi lahko bila serija iPhonov 18 dra\u017eja.<\/span><\/span><\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Tim Cook se je dokon\u010dno poslovil kot izvr\u0161ni direktor<\/span><\/span><\/strong><\/h1>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Rezultati so imeli tokrat tudi bolj oseben pridih. Tim Cook je potrdil, da je bil to <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">njegov zadnji finan\u010dni klic kot izvr\u0161ni direktor Appla<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . Od&nbsp;1.&nbsp;septembra bo vodenje podjetja prevzel sedanji vodja strojne opreme <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">John Ternus<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , Cook pa&nbsp;bo prevzel vlogo izvr\u0161nega predsednika.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=32976#main\" rel=\"attachment wp-att-32976\"><img data-attachment-id=\"32976\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/tim-cook-se-rozloucil-jako-ceo-applu-a-oznamil-rekordni-finacni-vysledky-iphony-a-macy-tahnou-rust-firmy\/da5c5494-e17a-4fd7-bb52-06eee4271de8#main\" data-orig-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8.png\" data-orig-size=\"1536,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"DA5C5494-E17A-4FD7-BB52-06EEE4271DE8\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8-300x200.png\" data-large-file=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8-1024x683.png\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-32976\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8-1024x683.png\" alt=\"\" width=\"758\" height=\"506\" srcset=\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8-1024x683.png 1024w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8-300x200.png 300w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8-768x512.png 768w, https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/DA5C5494-E17A-4FD7-BB52-06EEE4271DE8.png 1536w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Med klicem se je Cook zahvalil delni\u010darjem in analitikom za njihovo dolgoletno zaupanje ter dejal, da prenos vodstva poteka gladko. Dejal je, da ima v&nbsp;svojega naslednika najve\u010dje zaupanje in je zelo optimisti\u010den glede Applove prihodnosti. Tim Cook tako Apple svojemu nasledniku predaja v&nbsp;zelo dobri formi. <\/span><\/span><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Prodaja raste, iPhoni in Maci presegajo pri\u010dakovanja, storitve pa&nbsp;podirajo nove rekorde.<\/span><\/span><\/strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Najve\u010dje vpra\u0161anje v&nbsp;prihodnjih mesecih zato ne bo zanimanje strank, temve\u010d ali lahko Apple proizvede dovolj naprav \u2013 in po&nbsp;kak\u0161ni ceni jih bo na&nbsp;koncu prodal.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a class=\"moretag\" href=\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\" data-id_post=\"32983\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":32974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[3420],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja! - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja! - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple je objavil svoje finan\u010dne rezultate za tretje \u010detrtletje fiskalnega leta 2026 in razveselil vlagatelje. \u010ceprav je to tradicionalno eno mirnej\u0161ih obdobij v&nbsp;letu, je podjetje Pokra\u010dovat ve \u010dten\u00ed...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\" \/>\n<meta property=\"og:site_name\" content=\"AppleKing Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T05:39:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T10:39:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam \u010euri\u010dek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam \u010euri\u010dek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\"},\"author\":{\"name\":\"Adam \u010euri\u010dek\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7\"},\"headline\":\"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja!\",\"datePublished\":\"2026-08-04T05:39:31+00:00\",\"dateModified\":\"2026-07-31T10:39:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\"},\"wordCount\":704,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/#organization\"},\"articleSection\":[\"Nekategorizirano\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\",\"url\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\",\"name\":\"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja! - AppleKing Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/#website\"},\"datePublished\":\"2026-08-04T05:39:31+00:00\",\"dateModified\":\"2026-07-31T10:39:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.appleking.cz\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#website\",\"url\":\"https:\/\/www.appleking.cz\/blog\/\",\"name\":\"AppleKing Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.appleking.cz\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#organization\",\"name\":\"AppleKing Blog\",\"url\":\"https:\/\/www.appleking.cz\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2017\/08\/logo.png\",\"contentUrl\":\"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2017\/08\/logo.png\",\"width\":560,\"height\":148,\"caption\":\"AppleKing Blog\"},\"image\":{\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7\",\"name\":\"Adam \u010euri\u010dek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34c06fb5a04a2e6a700ec3e6ec95725f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34c06fb5a04a2e6a700ec3e6ec95725f?s=96&d=mm&r=g\",\"caption\":\"Adam \u010euri\u010dek\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja! - AppleKing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja","og_locale":"cs_CZ","og_type":"article","og_title":"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja! - AppleKing Blog","og_description":"Apple je objavil svoje finan\u010dne rezultate za tretje \u010detrtletje fiskalnega leta 2026 in razveselil vlagatelje. \u010ceprav je to tradicionalno eno mirnej\u0161ih obdobij v&nbsp;letu, je podjetje Pokra\u010dovat ve \u010dten\u00ed...","og_url":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja","og_site_name":"AppleKing Blog","article_published_time":"2026-08-04T05:39:31+00:00","article_modified_time":"2026-07-31T10:39:37+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441.png","type":"image\/png"}],"author":"Adam \u010euri\u010dek","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Adam \u010euri\u010dek","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#article","isPartOf":{"@id":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja"},"author":{"name":"Adam \u010euri\u010dek","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7"},"headline":"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja!","datePublished":"2026-08-04T05:39:31+00:00","dateModified":"2026-07-31T10:39:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja"},"wordCount":704,"commentCount":0,"publisher":{"@id":"https:\/\/www.appleking.cz\/blog\/#organization"},"articleSection":["Nekategorizirano"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja","url":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja","name":"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja! - AppleKing Blog","isPartOf":{"@id":"https:\/\/www.appleking.cz\/blog\/#website"},"datePublished":"2026-08-04T05:39:31+00:00","dateModified":"2026-07-31T10:39:37+00:00","breadcrumb":{"@id":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.appleking.si\/blog\/tim-cook-se-je-poslovil-kot-izvrsni-direktor-appla-in-objavil-rekordne-financne-rezultate-iphoni-in-maci-poganjajo-rast-podjetja#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.appleking.cz\/blog"},{"@type":"ListItem","position":2,"name":"Tim Cook se je poslovil kot izvr\u0161ni direktor Appla in objavil rekordne finan\u010dne rezultate: iPhoni in Maci poganjajo rast podjetja!"}]},{"@type":"WebSite","@id":"https:\/\/www.appleking.cz\/blog\/#website","url":"https:\/\/www.appleking.cz\/blog\/","name":"AppleKing Blog","description":"","publisher":{"@id":"https:\/\/www.appleking.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.appleking.cz\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.appleking.cz\/blog\/#organization","name":"AppleKing Blog","url":"https:\/\/www.appleking.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2017\/08\/logo.png","contentUrl":"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2017\/08\/logo.png","width":560,"height":148,"caption":"AppleKing Blog"},"image":{"@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/1f528375f4784286be84aacc0b3b5cb7","name":"Adam \u010euri\u010dek","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.appleking.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/34c06fb5a04a2e6a700ec3e6ec95725f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34c06fb5a04a2e6a700ec3e6ec95725f?s=96&d=mm&r=g","caption":"Adam \u010euri\u010dek"}}]}},"jetpack_featured_media_url":"https:\/\/www.appleking.si\/blog\/wp-content\/uploads\/2026\/07\/90B609FD-3B14-4F33-A740-C85A6E6F2441.png","jetpack_shortlink":"https:\/\/wp.me\/p8ETbP-8zZ","_links":{"self":[{"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/posts\/32983"}],"collection":[{"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/users\/21716"}],"replies":[{"embeddable":true,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/comments?post=32983"}],"version-history":[{"count":1,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/posts\/32983\/revisions"}],"predecessor-version":[{"id":32991,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/posts\/32983\/revisions\/32991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/media\/32974"}],"wp:attachment":[{"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/media?parent=32983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/categories?post=32983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.appleking.si\/blog\/wp-json\/wp\/v2\/tags?post=32983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}